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篇一:论当代中国微电影营销策略
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题目:论当代中国微电影营销策略 稿子汇,范文学习文库
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摘要
随着社会的高速发展,生活节奏不断加快,现代社会人们的生活已经变得越来越多元化。这些变化导致了现代人越来越倾向于在零碎的时间里关注到更多的信息而不是利用较长时间段持续锁定某类信息。与此同时在这样一种状况下,微电影应运而生。微电影以它短小简洁,便于观看等诸多优点赢得了受众的喜爱。特别是它既能够满足企业宣传的需求,又能满足受众的娱乐需要的双重特点,使它在新技术时代脱颖而出。微电影营销策略也凭借它优于传统广告营销策略的诸多特点而壮大发展。这种策略的运用,紧紧贴近时下年轻人的生活节奏和接受信信息的方式,同时将广告“隐于”电影,却又很好地拉紧了品牌与受众间的距离。微电影营销策略需要多方的合作,多方合作多方受益,加之便于传播的特点均促进了微电影的蓬勃发展。而这种新兴的营销策略也伴随了诸多问题,拥有广阔前景与巨大潜力的同时也受到了网络设施、受众群体的限制,多方合作的同时也带来了多种限制。微电影的未来还需要网站、团队、企业等多方进一步的努力与沟通,微电影营销策略的施展与良好运作,也需要更多经营活动进步与相关部门团队的统筹、创新。
关键词:信息碎片化 微电影 微电影营销策略
Abstract
With the rapid development of society,accelerating the pace of life,people's life in modern society has become more and more diversified.These changes led to the modern people increasingly tend to focus on more information in the fragmented time rather than the use of a longer period of time continue to lock certain types of information.At the same time in such a situation,micro film emerge as the times require.Micro film with its short and concise,convenient advantages to win the audience watch.Especially,it can meet the demand of enterprise publicity,but also can meet the dual characteristics of the entertainment needs of the audience,making it talent showing itself in the new era.Micro film marketing strategy also with many features it is better than traditional advertising marketing strategy and development.Using this strategy,tightly close to the young people's rhythm of life and receive information,at the same time,advertising "hidden in the"film,but very good tension and the distance between the brand and audience.Micro film marketing strategies need to multi-party c
Key Words:Information fragmentation Micro film Micro film marketing strategy
范文写作目 录
摘要....................................................................................................错误!未定义书签。Abstract.....................................................................................................错误!未定义书签。引言....................................................................................................错误!未定义书签。1 当代中国的微电影...........................................................................................................- 2 -
1.1 产生背景及定义............................................................................................................- 2 -
1.2 微电影分类及特点.............................................................................................................3
1.3发展历程..............................................................................................................................4
2 微电影营销策略及其特点....................................................................................................5
2.1 微电影营销策略.................................................................................................................5
2.2微电影营销策略的特点......................................................................................................5
3当代中国微电影营销策略存在的问题.................................................................................9
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