《餐饮饭店策划方案》是一篇好的范文，觉得有用就收藏了，重新整理了一下发到这里[http://]。 稿子汇,范文学习文库

篇一:餐厅营销 稿子汇 www.gaozihui.com

餐厅营销

稿子汇,范文学习文库

课程教师:魏 潇

稿子汇 www.gaozihui.com

小组名称:小组成员:

公文汇 www.gongwenhui.com

2011年6月7日

目录

第一章 项目概述............................................................3

1.1餐厅简介........................................................................................................................................3

1.2菜式简介........................................................................................................................................3

1.3策划目标........................................................................................................................................3

1.4研究方法........................................................................................................................................3

1.5 策划过程.......................................................................................................................................4

第二章 市场分析............................................................4

2.1微观环境分析(波特五力模型)................................................................................................5

第三章 STP战略.............................................................6

3.1市场细分(SEGMENTING MARKET)表..............................................................................................6

3.2目标市场(TARGETING MARKET)...................................................................................................7

3.3市场定位(POSITIONING)..............................................................................................................8

第四章 营销策略............................................................9

4.1产品差异化策略............................................................................................................................9

4.2价格策略......................................................................................................................................10

4.3渠道策略......................................................................................................................................11

4.4促销策略......................................................................................................................................12

第五章 具体活动.......................................................13

5.1 详细策划项目与活项日程.................................................................................................13

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