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网络销售策划方案

时间:2017-10-19 策划方案 我要投稿

  《网络销售策划方案》是一篇好的范文,觉得有用就收藏了,重新整理了一下发到这里[http://]。 稿子汇 www.gaozihui.com

篇一:网络营销例文 稿子汇,范文学习文库

某金银公司网络营销

公文汇,办公文档之家

(仅供学习者做思路参考) 公文汇 www.gongwenhui.com

策划人: 公文汇 www.gongwenhui.com

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目录

一、前言 ·····································································································································2

(一)本案策划目的 ··········································································································2

(二)整体计划概念 ··········································································································2

二、范文TOP100网络营销环境分析··············································································································2

(一)市场环境分析 ··········································································································2

(二)企业形象分析 ··········································································································2

(三)产品分析 ··················································································································3

(四)竞争分析 ··················································································································3

(五)消费者分析 ··············································································································4

三、SWOT 分析 ···························································································································4

四、范文写作网络营销 ·····················································································································5

(一)营销目标和战略重点 ·······························································································5

(二)产品和价格策略 ······································································································5

(三)渠道和促销策略 ······································································································5

1、门户网站的建立 ····································································································5

2、网站推广 ········································································································7

(四)客户关系管理策略 ································································································ 10

五、思想汇报专题实施计划 ··························································································································· 10

六、费用预算 ··························································································································· 10

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网络销售策划方案
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